YouTube’s new premium content push featuring the likes of Madonna and Ashton Kutcher spurred speculation that the Google-owned site is issuing a direct challenge to the television industry. That suspicion was given further credence by reports that Google is considering offering paid cable-TV services to consumers. YouTube’s initiative shows that walls between traditional television and digital video are collapsing.
It is maintained that the new normal with regard to entertainment consumption is “a steady diet of cable TV, YouTube, Hulu, Yahoo, and Amazon begin to be better integrated on various devices, the distinction between internet and television programming will become less stark. Ultimately, cable networks may begin making carriage deals with YouTube just as they would a cable provider, an expert speculated. You can visit more information by clicking here.