A large number of people that have WebPages are interested more to reduce their bounce rate. For this purpose they are using different tools and techniques to do this job. Similarly they’re using and spending their valuable time on the daily basis. They are trying that how to get more visitors to spend more time on your site and also to reduce your bounce rate, without spending more than one second trying to do it?
In fact it’s not so simple but I have simplified for my visitors, and I have tried my best to remove any difficulty for them. It is given below.
First of all you will need to get inside the control panel of your website. For example WordPress admin dashboard, or any other equivalent on the software that you are using. After you log in, now are in the position to go to the section where you can tweak your CSS and other design aspects. If you are using the WordPress, then this is under the “Appearance” menu. Now find the line controlling the font size on your site, and increase it. That is it!
As I have stated earlier in the above lines that there are many case studies around the web where people used A/B testing to find how they could reduce the bounce rate, and increasing the font size works on most situations. They are spending several hours for this purpose.
Just consider that the population in most developed countries is getting older and older, and that more and more people need to stare at a computer screen all day long for professional reasons.
Then combine that with larger screen resolutions, where you have more pixels on the screen, but the actual appearance of the graphics gets smaller, and you get web visitors who would love to find a big large font on your site, so that they can read your awesome content comfortably.
And yes, I did increase the font on 1scholar a couple of months ago. It used to be 12, now its 13, and the bounce rate improved slightly.
In fact these services are being offered to some beta testers right now. And soon these services will be available for all web publishers. After these are offered to all web publishers then they would be in a position to use it. Right now what you can do is to run a simulation here to see how much your website would gain from Google’s service. I also want to share my personal experience, about my blog that, in my case it wasn’t a huge boost. The “Page Load Time”, which is the main metric, improved by 22%. If you also like the results and want to become a beta tester, though, you can apply using a link on the official announcement post.